What Business Should I Start...

...If I'm Unemployed?

by Arturo F Munoz

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"What business should I start?" Isn't that the biggest hang-up inexperienced entrepreneurs face? But amazingly enough it is the same type of hang-up that millions of job hunters confront when unemployed "What job should I start applying for?" Isn't that how it goes for the typical job hunter?

What business should I start should also be asked in terms of job hunting. When you do so, you soon come to realize that no matter what you label it, you'll be in business the moment you're hired to do that work.

Ponder it the following way, if you wish to wear the job hunter's hat during this thinking process. If you chose to write up your own job description and then sold your suggestion to do that job to an interested party, then that buyer would be your client and you'd be a contractor. Now if, through some effective marketing, you managed to present the same job proposal to 200 different interested people instead of only to 1, and 50 of them chose to hire you, then you'd be a contracting firm. The difference is volume. But the job is the same…and you wrote it. You created the job description.

How cool is that?

Do the work for one buyer and you're an employee. Do it for several buyers and you're a business. But what did it take to go from one to the other?

It took marketing.

But more importantly to the point of this article, what did it NOT take to get you from employee to business? It didn't take having to apply for a job. In other words, in both cases it took you having to write your own job description and then selling it to some interested party.

So why do we have so many unemployed people all around?

One reason is because they don't know how to answer the question "What business should I start?" That is, they've not been taught to know how to write their own job descriptions and pitch them to interested parties.

What Business Should I Start If I'm Unemployed?

Whether you write your own job description to pitch to only one or 50 employers, it's a good idea to decide in advance a basic structure of what this work proposal should contain. Before that remember that whatever you write, you always write it for a particular audience. So, whatever work you wish to do, no matter what it may be, you must always have clearly before you the person who'd most benefit from your efforts. That's the person getting your job description from you.

All job descriptions that you craft should focus on the benefits that your labor will deliver to this particular audience that you believe will show interest in your proposal. Lead in with the benefits always.

Next comes listing out the proof that you can do this work. That you can do the job there should be no question. Why write a job description for a job you cannot do? But organize it in a way that builds credibility for you. Make it all fit one page.

  • Start with a benefit-laden title. Let's call it the headline that electrifies the reader. It could be a probing question. It could be a teasing remark. But it must be gripping.

  • Begin your first paragraph with a series of bulletized questions that you may hear asked by your reader - desires, needs, wants this person wishes fulfilled by you.

  • Summarize the specifics of what you've learned about your reader's situation and challenges that you believe your work will be able to address.

  • Describe the financial impact that your work will have on your reader's situation.

  • List out the work that you believe will accomplish these financial results and why you're the best one to accomplish it. What makes you unique? Here's where you answer that original question "What business should I start?" It's what makes your proposal yours and yours alone.

  • Lastly, insert a call to action. Indicate how you can be reached. Ask for a phone call, an email, a meeting. And offer to arrive with an additional report in your hands about a special way of getting things done, if the reader reaches out to you by a specific deadline.

What business should you start, especially if you're unemployed, is any that you can create a job description for to present as a proposal to someone who'd benefit from engaging you in delivering the results of that job that you describe yourself as able to do, a job not only someone wants done but that you'd love to do.

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