It's Not Really Procrastination But Frustration Keeping My Business Stagnant

by Cheflady
(Danbury, Connecticut)

As I began reading about procrastination, I came to the conclusion that the description of a procrastinator doesn't really fit me.
procrastination frustration cook
I always use organizational lists and cross things off when they are done. In the past I have prioritized on paper to reach a goal. I've asked family and friends not to call during certain hours when I'd be working or I wouldn't take their call. I did so to work on goals that were aside from my job.

I am now out of work, with limited time to turn things around. I have decided to work as an independent contractor – as a personal chef – instead of working privately as one family's employee.

Rather than procrastinating, in the past I have started things with good intentions and discipline and organization. Then there comes a critical point. It's that moment when I have been giving it all that I've got, and then either I lose confidence in myself or I realize that I lack information or funds. That's when I'm at a loss for how to proceed further.

That is what I am hoping to overcome from this forum. I wish to overcome the bump in the road that comes before success.

I want to believe that it CAN happen for me. I know I have a great product. Actually, I have had several good "products" in the past. Right now, I still have one foot into checking the job lists.

Thank you, Arturo, for taking the time and making this site available.

----- Arturo's Reply to Cheflady -----

Dear Cheflady, the flight from knowledge dooms us to frustration. We don't know what we don't know. This is why it's so important to surround ourselves with other entrepreneurs who have already walked a mile in our shoes, because there is a lot to learn and the learning never ends.

It is prudence which characterizes the productive entrepreneur, since imprudence removes the entrepreneur from the production process. In the words of economist Murray Rothbard, "The market is no respecter of past laurel."

If a formerly good entrepreneur should suddenly make a bad mistake, he will suffer losses proportionately; if a formerly poor entrepreneur makes a good forecast, he will make proportionate gains.

The size of your capital investment does not guarantee success.
Capital does not 'beget' profit. Only wise entrepreneurial decisions do that. A man investing in an unsound venture can lose 10,000 ounces of gold as surely as a man engaging in a sound venture can profit on an investment of 50 ounces.

What this means is that overcoming the bump on the road comes not from improving personal confidence or gaining more information or getting more funds, but from wisdom – from a sound judgment about the future put well into practice.

Judgment is the result of knowledge and understanding combined. If you know what you need to know and comprehend it well enough to act appropriately on it, then your prudent judgment will determine how successful you're likely to be as an active entrepreneur. Information alone won't do this. Money alone won't do this. Even a strong sense of self worth will not accomplish this success.

To be a successful entrepreneur it takes tested acumen, a practical, acute awareness of opportunity, a discerning, discriminating acquaintance with what a specific group of people really want that you uniquely can give them, plus a serious astuteness regarding the mitigation of risk for both your customers and yourself. This is an attribute of character best summarized by the word WISDOM.

Although it may seem from this side of heaven that luck, chance or random effects are responsible for producing those lasting business results that we all hope for, it is on the contrary none of these but the perceptive will of the discriminating entrepreneur in applying knowledge and understanding to a given case that makes the adventurer successful, specifically when it requires an effective delivery of service to a precise market audience.

Can success happen to you? Absolutely!

But it's not about having a great product or checking boxes off down a to-do list, though all this helps enormously in developing a business discipline. It is about applying wisdom to a situation. And, to quote Euripides, "Cleverness is not wisdom." Rather, as Francis Bacon put it, "A prudent question is one-half of wisdom."

So go ask questions from your prospective customers. Ask questions about their desires and avoidances, their pleasures and pains, their benefits and losses. Get to know them. All this knowledge, if you understand it well, will support your wise effort in reaching out to them with the kind of products or services that they want and which you alone can supply to them.

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