Business Ownership To Make Customers Happy Thinking Like Mr. Incredible

by Arturo F Munoz
(San Francisco Bay Area, California)

small business ideasThere is a big difference between starting your own business and business ownership, though both options are related to one another. Do you know how?

It's called doing the exceptional.

It's no mystery that government schools train us to become drones of the State. It's what they always had in mind to do with us.

America's great granddaddy of public school, Horace Mann, said nearly 200 year ago:

We who are engaged in the sacred cause of education are entitled to look upon all parents as having given hostages to our cause.
And a century later one of his grand slam disciples, grandpa John Dewey, said:
The children who know how to think for themselves spoil the harmony of the collective society which is coming, where everyone would be interdependent.
Well, boys and girls, we're that collective society now, all interdependently trying to live with the fruit of this psychosis.


Um, yes. I mean, isn't that how Mr. Incredible from the Pixar movie put it to his wife Elastic Girl?

"It's psychotic! They keep creating new ways to celebrate mediocrity, but if someone is genuinely exceptional..."
small business ideasWhat he was saying is that you can't be genuinely exceptional and also be harmoniously part of a collective. If you think that you can, then you've got a severe mental disorder – a real psychosis, I guess.

Which brings us back to business ownership vs. business startup. They're not the same thing.

A business owner is an established figure. This person owns something, namely a process for making customers happy time and again, while a business startup is a business owner in training. He is trying to develop a working process for making customers happy.

What does he own? No much. He owns an intangible objective - a vision, if you will. But that vision is his alone and that's quite exceptional, so long as the startup is truly working up a sweat bringing the vision into existence rather than dreaming up more parts to it.

So if you want to be exceptional and leave the collective behind, you will have to be disruptive. But that is not enough. Starting your own business is only that - a start. Business ownership is the goal and getting that system down that makes customers happy will take far more than wishes. It will take sweat.

That's why starting a business when you're young and strong is the best of both worlds. And the younger, the better! You can be the startup and become the business owner with all that time that you're given to sweat yourself up a storm!

Get ready for a real life workout. After all, don't you think that mediocrity plaudits from public school days have already met quota?

Or do you still put your trust in "the school system" to learn about business ownership and how to make customers happy?

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