Ways To Make Quick Money Launching...
A Lawn Care "Fast Cash" Business
Table Of Contents
- Ways To Make Quick Money:
- Launching A Lawn Care Micro-Business
- What You Gain From This Venture
- Who This Venture Benefits Most
- Who Will Succeed
- Who This Venture Benefits Most
- The Venture Step-by-Step
- Basic Requirements
- Startup Equipment
- Delivering The Service
- Running The Operation
- Marketing This Baby
- Making The Moola
- Simple Cashflow Estimate
- Startup Equipment
- Insights and Caveats
- Lawn Care Tips
- Nurturing Your Customers
- Lawn Care Tips
- Additional Resources and Final Comments
In any lawn care business setting goals is essential. Without goals there's no way to measure success.
- Ask yourself what objectives you want your lawn care business to achieve by the end of a month.
Maybe you want to earn enough to pay your rent?
Maybe you want to earn just enough to pay off your monthly credit card bill?
Maybe you want to build up a large enough clientele to justify hiring an employee?
Maybe you want to earn enough to reinvest in your lawn care business and grow it by 25%?
Maybe you want to save up enough money to pay off your student loans or complete your college career?
How many clients do you have to serve per month?
How many lawns do you need to mow in 4 weeks?
How many days do you have to spend working?
How much promoting will you need to do?
How much cash will you need to cover basic expenses?
How much canvassing will you have to do to secure a reliable lawn care clientele?
How many clients will you need to serve 6 days per week?
How many lawns will you need to mow in 6 days?
How will you promote your business every week?
How many hours will you spend working every day of the week?
How many appointments will you need to set up per day?
The purpose behind setting a goal is to have something to measure your progress against. This will keep you focused and motivated. When you know what you're reaching for, it's easier to figure out how to spend you day working toward that end.
It's also easier to know what to adjust to make improvements in your performance!
- Setup A Business Email Account
Using a personal email address for business purposes looks very unprofessional. Plus using your personal address may lead you to lose your client's emails amongst all the personal emails that you receive.
NOTE: When you start out with your business, you really don't need to buy a domain name email address.
Use Gmail to setup a designated business email address. It's free and integrated to Google Docs, which is also free and can help you run your business well.
Assign an abbreviated business name to your email alias.
- Example: firstname.lastname@example.org, or email@example.com
The shorter your email address, the easier it will be for your clients to type it.
- Assign A Phone Line
Carry a mobile phone with you. Use it exclusively rather than a wireline phone. This way you can pick up a client call anywhere you are and not lose business.
Keep your scheduling calendar with you at all times to schedule jobs if you receive a call. If you have a smart phone, learn to use Google Calendar.
Answer professionally always using your business greeting.
Thank you for calling No Weeds No Tears Lawn Care Services. This is Joe speaking. How may I help you?
- Setup A Voicemail Message
Your voice message should sound professional yet friendly so that it makes a good impression on potential clients. Plus it needs to attract them to your business over competitors.
In your message let people know about a benefit that you give which they can't find anywhere else.
Your message could sound something like this:
Thank you for calling No Weeds No Tears Lawn Care Services.
Did you know that No Weeds No Tears Lawn Care Services is the only lawn care service in Orangeville to offers a 20% discount for first time clients, a free lawn mowing every 5 visits for repeat clients and free weed treatment for any drive-way smaller than 100 square feet?
If you are interested in speaking with me, please leave a message with your name and phone number, and I'll get back to you within a day. Thanks again for taking the time to call. Have a wonderful day!
Until you are ready to pay fees to incorporate as a new entity, you should run your business as a sole proprietor.
A sole proprietorship is just you doing business as yourself. It's self-employment at its simplest.
Usually as long as you do business in your own name and you aren't selling goods that force you to collect sales tax, the State doesn't require you to file any paperwork with it as a sole proprietorship.
You can have a fictitious name as a sole proprietorship, just don't plagiarize the name of another business.
If you decide to name your lawn care business something other than your own name, you may have to register a Fictitious Name Statement (aka Doing Business As) with the State.
The disadvantage in operating as a sole proprietorship is that you are personally liable for any damages that your business operation might commit.
This means that if your business doesn't have the money to pay for damages, then your personal assets will be used to make payment.
This is why even as a sole proprietorship you need to consider buying insurance.
Incorporating as a different business entity eliminates this personal liability issue.
But it requires more out of pocket cash to cover legal fees and get the venture started. You trade off upfront cash for less liability risk.
Incorporating can cost several hundred dollars. So unless you can't handle the concern over possibly being held personally liable for unexpected damages to your client's property, then don't incorporate right at the get-go.
Test the waters of your market conservatively as a sole proprietor.
Use your early cash to plough it back into the business to cover for the risks that your growing operation will be taking on.
You don't need a contractor's license to mow lawns.
If you end up handling insecticides or pesticides in your lawn care business, then you definitely will need a contractor's license to spray these substances.
As for obtaining a business license, many micro-business owners often run their businesses from home without a business license until they have the money to subject themselves to one without a problem.
Make sure you are not in the meantime provoking your neighbors to question the legitimacy of your situation, so that they won't raise questions about your compliance to local zoning regulations.
If you conduct yourself professionally, there is no reason anyone should question you regarding a business license before you're ready to afford paying for one, if required by your local government.
A Fictious Name Statement is also known as a Doing Business As (DBA). You can start a business without having to register with the State for a DBA, if you simply use your personal (legal) name as the business name.
Example: There is no need to register a business if you name it "John Doe" and your name is John Doe.
But you will have to register your lawn care business if you name it, "No Weeds Lawn Care Services", because this is not your legal name.
Some states may not require persons to file a DBA as long as their legal name is part of the business name. Check with your county clerk to verify specifics for your area.
Example: You may not need to register your business if you name it "John Doe's Lawn Care Services" and your name is John Doe.
Some states do not require persons to file a DBA regardless of what they name their business.
Go here to learn whether your state offers this option.
A lawn care business requires using tools that can cause damage to property. The question is whether it's worth getting insurance when you start out. The answer is entirely based on the business owner.
Some lawn care business owners don't purchase insurance until they have a substantial number of clients. Other business owners just can't handle the thought of possibly causing damage they can't cover.
- Ask yourself how many mowing jobs it will take to pay for insurance.
If you pay $500 a year for liability insurance and on average charge $40 per mow, then it will take you 13 mowing jobs to pay for your yearly insurance premium.
- Ask yourself if the amount of lawn care business you plan on doing justifies paying for insurance.
If you only plan on mowing 20 lawns throughout the season, it would be pointless to expect a profit if you pay for insurance.
- Ask yourself if you can handle the thought of potentially damaging property without owning insurance.
If you make up horror stories in your mind each time you start a lawn mower, then getting insurance could save you from potential anxiety attacks. But be reasonable or you'll never get a business going.
- Ask yourself if your target audience is prone to suing.
Work with workable customers. Be selective. Not everybody willing to hire you is worth being hired by. Develop a relationship with your customers and make sure they are people with integrity, just as you ought to be.
- Get to know if your client base will require that you have liability insurance in order to do business with them.
For instance, commercial property owners require insurance in order for anyone to service their lawns.
If you decide to go with insurance, then here's some helpful information:
Business insurance is usually broken up into four insurance types. All are valuable, but not all are necessary for a beginner.
General Liability insurance covers claims of bodily injury or other physical injury or property damage.
Like car insurance, the higher your deductible, the smaller the premium. An average deductible for general liability insurance within the lawn care industry is $1,000.
Commercial Auto Insurance
Commercial auto insurance covers any claims of bodily injury or other physical injury or property damage resulting from an accident involving your car.
Your personal car insurance WILL NOT cover any claims that occur against you for damages caused by your car while on business.
Equipment Floater Insurance
This covers any damage to or theft of your equipment. When you have a considerable amount of equipment, you'll want to consider getting equipment floater insurance.
It'd be terrible to lose your equipment in a freak accident or have them stolen only to have to pay out of pocket to replace all of them.
Worker's Compensation Insurance
This only applies for businesses that hire employees.
Scheduling your time appropriately is important. Poor scheduling can lead to headaches and money loss.
Save time and money by scheduling jobs in close proximity to each other. Your main objective is to reduce the amount of time spent driving from one job to the next.
- Schedule jobs in the same area on the same days.
For instance, on Mondays and Tuesday you do work in the city of Orangeville. Wednesday and Friday you work in the city of Cherryville.
You can get even more in depth by identifying the times you'll service certain areas in each city.
Example: Mondays you do jobs in Orangeville. From 9a - 1p you're only working in East Orangeville. From 2p - 6p you're working in West Orangeville.
You never know when weather may keep you from being able to complete a job. So it's best to keep 2 days, preferably later in the week like Friday and Saturday, open in case you need to re-schedule some work.
Example: Monday it rains and you aren't able to complete all your jobs. Rather than somehow cram your Monday jobs onto your Tuesday schedule, just schedule your Monday jobs on a day of the week that you have designated as "open".
During the regular growth season grass tends to grow back to its previous height in 7-14 days.
By scheduling 7 or 14 days between a mowing, you'll be cutting the grass when it really needs it, which lowers your risk of scalping a lawn.
Also repeating a mowing 7 days or 14 days later allows you to visit the same places on exactly the same days of the week.
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