Starting A Business At Home

...Freelance-Style

by Arturo F Munoz

starting a business at home meme
As I said last week, success in starting a business at home greatly depends upon budgeting. And in a difficult global economic climate, where businesses are looking to optimize costs, the opportunity for you to start a business at home has enormously increased. It involves freelancers.

But I'm not suggesting that you become a freelancer, though that's one way to go into business for yourself. I'm proposing something else. My suggestion is that you begin to rely on freelancers to launch a business at home. Therefore, consider the following rationale as the main driving force in your reliance upon freelancers to starting a business at home as you desire.

Do you know which are the most popular kinds of work that freelancers are doing today? According to an article by Mashables on the fastest-growing jobs online, web search, virtual assistant, copy typing/transcription, data entry, data processing, article submission and customer support are in the Top 10 of Freelancer.com’s Fast 50 job listings.

Keeping this in mind, consider also that "Overall, more than 170,000 jobs were posted in the first quarter of 2012, up from 130,000," a 30% increase in 1 quarter, according to Mashables.


Starting A Business At Home Is No Typical Temp Job

Temp work is now a mainstay of our global economy. Not only have we better get used to this but learn how to exploit the hidden opportunities in this new and enduring social condition of our globally competitive economy. Working from home may not be simply an option that you now have. It may be the only option if you've retired or have become part of the long-term unemployed.

But it may well be also your best option to gain full control over your career and your future.

According to Xenios Thrasyvoulou, founder of PeoplePerHour.com, a clearing house connecting small businesses with talented, independent service providers, "Only 3% of assignments require the freelancer to work on-site, and the vast majority of freelancers are working for multiple clients on different projects, many of which are one-offs."

Coming out of the 2009 recession PeoplePerHour.com had "over half a million unique visitors per month and in excess of 3 million page impressions, with over 50,000 registered contractors and freelancers serving nearly 17,000 registered clients." The story in 2012 is only better for PeoplePerHour.com. Why?

Freelancers are among the most dedicated professionals who are starting a business at home. That's why.

They have found value in developing a clientele that would hire their services whenever a project happens to be funded, rather than on a permanent basis as full-time employees for large corporations.
Most PeoplePerHour.com clients are sole traders or limited company micro-businesses, as well as small to medium sized enterprises, although Thrasyvoulou says that some clients are larger organisations from sectors that have traditionally used freelancers.

'Media businesses that, for example, use journalists and designers, come to PeoplePerHour.com to fulfil assignments,' he says. 'We also find that bigger firms use us when they need a job done quickly and to high standards. We might have a marketing director or IT manager buy the services of a freelancer to create a cartoon or flash banner quickly.

'Equally, when there are capacity issues and managers have autonomy over supplier budgets, the often lengthy employee recruitment process can be bypassed allowing a manager to access additional resource when they need it, and switch it off when they don't.'

The average value of initial assignments is $800.
These are small business service providers providing services to small businesses on a low risk, low cost basis, unlike recruitment agencies that supply agency workers or contractors long-term to large businesses. By starting a business at home you could participate in this market.

Why aren't you doing so?

Can it be that you're not doing so because you are not yet a small business yourself? (Why is that? What's keeping you from getting started?)

Consider what you could accomplish if you used some of the most sought after freelancers right now, as revealed by Mashables.

If you had a little bit of money and your goal were to create an e-book to sell online:

  • You could hire a freelance researcher to find you specific material that you don't wish to spend the time looking for yourself.


  • You could serve all this information to a data processing freelancer to analyze and report to you in a concise, value-ladden format.


  • You could speak into your computer's microphone and record the new information that you now know plus your own additional insight and expertise, and have a third freelancer transcribe your words into a file.


  • You could pay a freelance graphic designer to make a cover for your e-book and you're ready to publish!


  • Can't get organized to get all this work done? Pay a freelance virtual assistant to help you set up your calendar and track the progress of your project.


In other words, start acting like a small business by starting a business at home dealing with other small businesses called freelancers.

Starting a business at home is a matter of organizing yourself, with the help of specialists, to harness the resources available to you to produce something that people want and would pay you for. It's all about thinking and acting like a business, even if the base of your business is at home.



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