The alternative which I have experienced is that in the very same line of work that I'm in, employers can be unfriendly, demanding and indifferent to you as an employee. They can have whatever they want or else they dump you in short notice.
As a business person, I can offer my best service on mutually agreeable terms to my customers, and I can rotate many clients so I will not be unemployed.
This lesson comes in good timing since today I received the return of 1% from my 150 flyers that I spread around. I got my first client! He responded from one flyer that I posted. We already have two tentative cooking dates.
In my case, I am confident about my product and have served people with it successfully in the past. I just need to develop the promotion and marketing part. I guess I have been AFRAID of the uncertainty and lack of continuity of business and customers...and have always run back to employment where I felt more security.
You are right, Arturo, the timidity is also rooted in past life experiences. Though I am very reliable and trustworthy I have been highly critical of myself and a perfectionist, not trusting myself 100%. God help me to overcome those experiences and trust Him for my security.
======================================== ----- Arturo's Reply to Cheflady ----- ========================================
Congratulation on your 1% response rate for your flyer, Cheflady! For such a small amount of flyers, you've done very, very well. Good job!
Now look at the following. It's a great idea.
Did I mean that the great idea was to create a YouTube Channel called "Personal Chef TV" dedicated to showing professionals like you how to grow and manage your personal chef business?
No, even though the thought is appealing.
The really great idea is to create a YouTube Channel where to feature your services but, more importantly than that, a place where to display the benefits that your customers are getting from you as their personal chef.
There was a time when the Yellow Pages was the way local businesses could more effectively be found by their clientele. Today it's the Web. Do you have your own website where you can post your own videos? Have you thought of creating a blog to communicate your promotions and the gratification that your customers can gain from dealing with you? If they're going to find you, shouldn't you be easier to spot?
You can find far more people via the Web than where your 2 feet can take you delivering flyers. Use Weebly. It's FREE.
To build your confidence you need to put your achievements on display in terms of what others can gain from them. You must market yourself. Let me give you my case as an example. There is no way that I can deny to myself or anyone else, once we review my portfolio of results, that I do not know what the process of generating business leads is all about. This is taking past experiences and turning the tables on timidity.
Go and do likewise. Put your results where everyone who may want to prosper from your services shall easily find you. Drive them to such results. Highlight how satisfied others who have been dependent on you have remained after you've served them.
The best way to battle fear of uncertainty and a lack of continuity in customers and revenue generation is to concentrate on pleasing those who you alone can please. Call this a micro-niche consisting exclusively of the kind of people that you'd love to work for. They're your new boss. Your security lies in pleasing them.
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